Services

We are a soup to nuts online marketing agency. We have experience in all facets of online marketing, and have advised some of the top hotels and resorts in the United States where they should focus their efforts and stay within budget.

Traffic & Revenue Generation

Driving more visits and revenue through your proprietary website.

Web Strategy & Development

Using real data to make decisions to positively impact your bottom line.

Photography & Video

Creating shot lists, carrying it out for you, and showcasing most effectively online.

Online & Social Media

From website copy, and email best practices, to creating compelling social media strategies.

It starts with an audit of your web presence, and evolves to a sophisticated, well planned strategy that helps you meet your web revenue goals.

Traffic & Revenue Generation

SEO

Organic search is the root of driving traffic to your website, and a very important piece of your web presence. We can optimize your website and on-the-page content to promote your business effectively, using keywords that people are using to search for your type of business in your geo-location.

SEM Strategy

A solid search engine marketing pay-per-click strategy is increasingly important due to the changes major search engines like Google have made to the search results page, as many organic results start below the fold. Users don’t necessarily know which search result is organic and which is a paid ad, therefore, it’s best to have some visibility in the paid results.

Google+ and Online Directories

Online directories are a major backbone of organic search, and we can assist you with ensuring your directories are correct, on brand, and working to support your web presence.

Cohesive Campaign Strategy

With experience working with some of the top luxury hotels and resorts in the US, let us help create a custom quarterly or yearly campaign strategy that works to mitigate your hotel’s transient needs, based on your unique feeder markets and business mix. We know what offers work, what techniques to use to effectively market them online to drive conversion, when customers are buying, and how to measure success.

Increasing Website Conversion

Monetize more of the traffic you are already getting to your website by increasing the conversion on your website. We offer custom solutions based on the product you are selling, including website repositioning recommendations, website usability and retailing enhancements, and more. Allow us to provide examples of real work that has doubled luxury hotel + resort website conversion rates.

Web Strategy & Development

Decisions Grounded in Data

A decision made without data is based on opinion, while a decision made using data is rooted in strategy. Let us help you wade through your website analytics to help you understand your website user flow, what changes can be made to increase traffic to your website, conversion, and overall website performance.

Website Usability & Website Development

Whether you think your website isn’t working for you or if you need someone to manage/ complete your new mobile-responsive website build or website redesign, we can provide custom solutions based on your needs. We are committed to guiding you through the project and making sure we are providing the solution that best fits your needs and budget. Let us see if there are opportunities to improve the usability and user flow through your website, to capitalize on the traffic you are already getting.

Maintaining Your Web Presence

If you don’t have the time or bandwidth to maintain your website or web presence, we can provide custom ongoing retainer solutions to manage on your behalf, ensuring your content is on brand and compelling based on your individual goals. Contact us to discuss your needs and we will put together a retainer plan that’s right for you.

Photography & Video

Visual Consulting

Need help determining how many photos to take for your business for an effective online marketing presence? Or, if you should have ‘talent’ in the shots? Whether you should use video on your website or on social media and if so, how to use it? Let us help you plan, organize, and help carry out the photo shoot based on your goals and expectations.

Online & Social Media

Copy Writing

Let us help you write compelling content that sells your product or destination. From website copy writing, to email marketing content, to animated or static display ads, we can help draft content that is compelling for your business.

Email Marketing

We understand what subject lines work, what photos to use, and what copy gets a user to take action on your offer. Let us help you coordinate, write, and execute your email marketing strategy to get real results from this tried and true high-performing channel that is an integral part of your online marketing strategy.

Display Advertising + Creative Consulting

Ever wonder what type of display banner to use for your campaign? If the imagery or photos you have are ‘good enough’ to use, or if the copy for the ad is strong and compelling enough for a person to take action? With 13+ years of experience creating compelling display ads, allow us to provide feedback on your creative by assisting with:

Creating display ads on your behalf
Providing copy writing for your ads
Assisting with imagery selection
Reviewing your ads and providing feedback

Media Plan Consulting

Maybe you have a new business that is just getting off the ground, or maybe you just want a second opinion if a media buy is ‘worth it’. Allow us to assist you with vetting out the media plan recommended by your agency to ensure it best suits your budget and target market, and goals you have for the media buy. Who knows, we may even suggest some alternative media options based on your goals.

Social Media Consulting

So you have a Facebook page, Twitter profile, and you are now on Instagram, Pinterest, and Google+. What now? Ever wonder how to tell if you are using your social media the right way? Too much? Too little? What’s enough content to post? How to really target your ‘perfect customer’? Let us help you create a strategy for your social media presence that you can manage yourself for the betterment of your business.

Influencer Strategy

Using social media influencers are a great way to get in front of your target audience via a soft sell. Let us guide you through the process of selecting the influencer, and determining which content would be best to sell your product to their audience.

Monetizing Social Media

So a friend of a friend said social media is the new best way to make money online and the ‘way of the future’. Great, but is that really true and how does someone do it? Let us assist you in providing a better understanding of where, when, and how you can make money using social media.