Problem to solve

Confusion over wealth of accommodation options, and benefits of each

What we did

  1. Put ourselves in the user’s shoes to simplify the guest room naming process so the user could better understand what they were getting, and overall value, through use of updated copy, imagery, and new video.
  2. Redesigned navigation and rooms page design to support with the updated copy, imagery, and video.


Doubled website conversion during high season.

We’d love to share all our secrets but some things are guarded by these pesky things called confidentiality agreements. To learn more details about this case study please contact us!

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