Problem to solve

How do we differentiate two luxury resorts, when other resorts are named similarly?

What we did

  1. A/B Tested theory via SEM (Search Engine Marketing) and Social Media advertising to targeted feeder markets to understand if name change increased CTR (click-through-rate).
  2. Then we implemented and put marketing dollars behind the advertising that proved to work.


Engagement increased, and in some cases almost doubled with variant name. CPC (cost-per-click) was less with variant name, as well, due to the fact that it more closely aligned with how users search.

We’d love to share all our secrets but some things are guarded by these pesky things called confidentiality agreements. To learn more details about this case study please contact us!

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